Why Would a Decorator Hire A Stager?

Architectural design is a key part of any property for sale. Just as people choose clothing, hair styles and makeup to accentuate their best features, good stagers select and arrange items to accentuate the special features of each property they work on.  Attention might be drawn to the quality, detail, beauty, size, view, or functionality of a design, to name a few. This purpose differs from decorating, which may draw attention instead to the personal belongings or lifestyle of the owner. For this reason, even a nicely decorated home may benefit from the focused involvement of a stager when it is offered for sale.

The placement of this furniture deliberately draws attention to the window, an architectural feature of this room. Notice that plants chosen draw the eye to, but do not block the view of, the window.

The flowers are placed to draw the eye through the lovely archway into to kitchen,  but not to detract attention from the renovated cabinets, backsplash, sink, and lighting.